This project has two main objectives 1) To quantify the consumption of obesogenic foods (especially Ultra-Processed Foods) in the Kenyan context, explore their association with obesity, and recommend which ones should be targeted by fiscal policies for NCDs prevention; and 2) To model the effect of taxing sugar-sweetened beverages on public health and government tax revenue in Kenya. This is a 2-year project funded by IDRC in partnership with the International Institute for Legislative Affairs, and the University of Cape Town School of Economics.