In order to purchase, prepare and consume food, consumers interact with the food system through the food environment either physically, economically, politically or socio-culturally. These contexts, such as retail and markets & their aspects, as well as own consumer characteristics, influence consumers’ food choice and dietary patterns. Quality research is important to inform orienting food environments to translate to healthier consumer choices and nutritious diets. Our interests within this theme include globalization and retail market revolution; impact of supermarkets; consumer preference and drivers of food choice; food safety; trends in market offerings, such as of ultra-processed foods; food marketing and the role of private sector in influencing consumer behavior.
