Consumer Demand for Organic Foods in Kenya Study
(Sep 2019 – Aug 2021)
Following concerns on food safety in Kenya, Kula Vyema Centre is partnering with Agrifood Organics Limited, a retail company within the organics fresh foods space, to undertake a study on consumer preference for organic foods in Kenya.
The study involves designing study concepts, undertaking consumer surveys, analysis and writing of academic publications and policy outputs.
The study goal is to generate knowledge in this area, contribute to program and policy making, and orient food systems for safer diets. In the first part of this project, a total of 250 supermarket and open market shoppers were interviewed in 2019 in Kiambu County in Kenya.